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Found 1 swedish dissertation matching the above criteria.

2. 1. The Way Brands Work: Consumers' understanding of the creation and usage of brands

   Author : Jon Bertilsson; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; cynicism; status positions; brands; Consumers; understanding; micro level interactions; construction; social structure; content;

   Abstract : During the recent years the concept or phenomenon of brands and the importance ascribed to them by the traditional marketing discourse seems to have spread to the every day discourse of ordinary consumers. Consumers are therefore thought to posses some kind understanding of how brands as a phenomenon work. READ MORE