Search for dissertations about: "Jonathan Gray"
Found 1 swedish dissertation containing the words Jonathan Gray.
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1. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation
Abstract : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. READ MORE
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