Search for dissertations about: "Karl Olov Daniel Örtqvist"

Found 1 swedish dissertation containing the words Karl Olov Daniel Örtqvist.

2. 1. UNDERSTANDING THE SPONSEE'S EXPERIENCE: AN ASSESSMENT OF THE SPONSOR-SPONSEE RELATIONSHIP

   Author : Giulio Toscani; Esmail Salehi-Sangari; Terrence Brown; Karl Olov Daniel Örtqvist; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : Sponsorship is the fastest-growing marketing communication tool, both in terms ofvolume and complexity. The two central players in any sponsorship arrangement arethe sponsor and the sponsored institutions’ (sponsee). READ MORE