Search for dissertations about: "Kerry Chipp"

Found 1 swedish dissertation containing the words Kerry Chipp.

2. 1. Deconstructing value : The role of resource access in determining value processes and value outcomes at different stages of the consumption journey

   Author : Kerry Chipp; Esmail Salehi-Sangari; Matthew Robson; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer value journey; institutional arrangements; resource access; value creation outcomes; value creation processes; value deconstruction; value-in-acquisition; value-in-destruction.; Business Studies; Företagsekonomi; Industriell ekonomi och organisation; Industrial Economics and Management;

   Abstract : Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. READ MORE