Search for dissertations about: "Kittipong Sophonthummapharn"

Found 1 swedish dissertation containing the words Kittipong Sophonthummapharn.

  1. 1. A comprehensive framework for the adoption of techno-relationship innovations Empirical evidence from eCRM in manufacturing SMEs

    University dissertation from Umeå : Handelshögskolan vid Umeå universitet

    Author : Kittipong Sophonthummapharn; Umeå universitet.; [2008]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Techno-relationship innovations; Key Infulential Factors; e-business; Internet marketing; adoption model; electronic Customer Relationship Management eCRM ; determinant factors; research framework; manufacturing SMEs; Thailand; SOCIAL SCIENCES Business and economics; SAMHÄLLSVETENSKAP Ekonomi;

    Abstract : Information Technology (IT) plays a significant role in today business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Adoption of appropriate technology can lead the firm to greater business competency, improve its business performance, and ensure it retains its competitive advantages. READ MORE