Search for dissertations about: "Kommersiell upplevelse"
Found 3 swedish dissertations containing the words Kommersiell upplevelse.
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1. Customer value in commercial experiences : Expecting the unexpected
Abstract : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. READ MORE
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2. How to create a commercial experience : Focus on Leadership, Values and Organizational Culture
Abstract : A new kind of commercial offer is on the rise, that of a commercial experience. It is said to be the next progression of value after a service and that it is distinct from a service in several ways, two important being a) the provider having to create something new or memorable to the customer, i.e. READ MORE
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3. Creating customer value in commercial experiences
Abstract : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. READ MORE
