Search for dissertations about: "Lay audiences"

Found 2 swedish dissertations containing the words Lay audiences.

  2. 1. Exploring the Role of Visualization in Climate Change Communication – an Audience Perspective

    Author : Anne Gammelgaard Ballantyne; Victoria Wibeck; Tina-Simone Schmid Neset; Björn-Ola Linnér; Irene Lorenzoni; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Climate visualization; Climate change communication; Meaning; Lay audiences; Focus group interviews; Social semiotics; Klimatvisualisering; Klimatkommunikation; Meningsskapande; Allmänheten; Fokusgruppsstudier;

    Abstract : Climate change communication is a topical and relevant issue, and it is widely acknowledged that public communication about causes, impacts and action alternatives is integral to addressing the challenges of the changing climate. Climate visualization concerns the communication of climate information and data through the use of different information technologies and different modes of visual representation. READ MORE

  4. 2. Unleashing Science Popularisation: Studies on Science as Popular Culture

    Author : Andreas Gunnarsson; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; science popularisation; popular culture; public understanding of science; science and the media;

    Abstract : This thesis aims to broaden the concept of science popularisation. It argues that the conventional view of popularisation as the public communication of appropriately simplified versions of established facts to lay audiences fails to capture the multifaceted nature of popularisation practices through which science and popular culture are recombined. READ MORE