Search for dissertations about: "Lisbeth Svengren Holm"

Found 2 swedish dissertations containing the words Lisbeth Svengren Holm.

  1. 1. Design-led organisations : A multiple-case study of the interplay between design and marketing

    Author : Ingela Lindahl; Fredrik Nordin; Staffan Brege; Lisbeth Svengren Holm; Linköpings universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Design; marketing; design-led;

    Abstract : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. READ MORE

  2. 2. The Savage and the Designed : Robert Wilson and Vivienne Westwood as Artistic Managers

    Author : Clemens Thornquist; Pierre Guillet de Monthoux; Lisbeth Svengren Holm; Chris Steyaert; Stockholms universitet; []
    Keywords : art management; design management; design methodology; design; fashion; intuition;

    Abstract : This work deals with the management of systematized and collaborative artistic design processes, driven by an auteur. It is a critique of the dominant design management discourse as it identifies three critical issues in the discourse leading to a dilemma in the management of such a collaborative auteur-driven process, (i) a static and institutionalized concept of identity, (ii) a focus on a predetermined direction, (iii) a predominant employment of deterministic design methods. READ MORE