Search for dissertations about: "Luigi Servadio"
Found 1 swedish dissertation containing the words Luigi Servadio.
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1. Customer Rituals : Ethnographic explorations of wine rituals with families and friends
Abstract : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. READ MORE
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