Search for dissertations about: "Lund företagsekonomi"

Showing result 1 - 5 of 57 swedish dissertations containing the words Lund företagsekonomi.

2. 1. Leveraging cooperative strategy - cases of sports and arts sponsorship

   Author : Ragnar Lund; Sten Söderman; Bino Catasús; Stephen Greyser; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

   Abstract : This thesis describes and analyzes factors that shape and characterise cooperative strategy in sports and arts sponsorship. Organisations in the fields of sport and art are becoming increasingly dependent on sponsors for survival and growth. READ MORE

4. 2. Transfer of brand associations over time : the brand extension of Nivea

   Author : Kaisa Lund; Helén Anderson; Tomas Müllern; Mats Urde; Linnéuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand extension; Brand associations; Brand personality; Marketing; Marknadsföring;

   Abstract : Brand extension has been the source of strategic growth for many firms during recent decades. Introducing new products under existing brand names is one way to use the image of a brand name to enter new markets. READ MORE

5. 3. Budgetary control in public health care : a study about perceptions of budgetary control among clinical directors

   Author : Pia Nylinder; Anders Anell; Gert Paulsson; Lars-Göran Aidemark; Företagsekonomiska institutionen; []
   Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public sector organizations; Primary health care; Hospital Health care; Clinical directors; Budgetary control; Företagsekonomi; Business administration; Public sector organizations; Primary health care; Hospital; Health care; Clinical directors; Budgetary control;

   Abstract : Health care expenditures have increased rapidly in most OECD-countries, and several reforms have been considered for the improvement of cost-containment in the health care sector. Physicians in particular have been recognized to have considerable impact on health care expenditures and as a result they have become increasingly involved in budgetary control with the hope of a more efficient use of resources. READ MORE

6. 4. Growth intentions and communicative practices : Strategic entrepreneurship in business development

   Author : Pia Ulvenblad; Åsa Lindholm-Dahlstrand; Lars Bengtsson; Anders W Johansson; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic entrepreneurship; communication; growth intention; Business studies; Företagsekonomi; communicative practice; communication strategy; growth intention; strategic entrepreneurship; Growth;

   Abstract : This thesis focuses on the “will and skill” of individuals who take part in activities of running a business. The aspect of “will” is studied in terms of growth intentions and the aspect of “skill” is studied in terms of communicative practices. READ MORE

7. 5. The bottom line of cultural diversity at the top : the top management team's cultural diversity and its influence on organisational outcomes

   Author : Timurs Umans; Sven-Olof Collin; Rikard Larsson; Håkan Pihl; Eva M. Meyersson Milgrom; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; organisational outcome; Top management team; cultural diversity; Företagsekonomi; Business administration; Top management team; organisational outcome; cultural diversity;

   Abstract : This dissertation investigates the relationship between cultural diversity in top management team (TMT) and organisational outcomes. The theoretical framework developed within this dissertation identifies three major concerns in this relationship. READ MORE