Search for dissertations about: "MARKET RESEARCH OF A PRODUCT IN PDF"
Showing result 1 - 5 of 240 swedish dissertations containing the words MARKET RESEARCH OF A PRODUCT IN PDF.
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1. Managing Collaborative Product Development : A Model for Identifying Key Factors in Product Development Projects
Abstract : The increasing complexity of products and systems today has forced new processes, methods, and tools for managing the development of products. It has also forced the development of complex organisations and diverse relationships among functions and peoples within product development organisations. This implies a need for integrated processes. READ MORE
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2. Elusive intangibles : Exploring the experience of authenticity in product development
Abstract : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. READ MORE
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3. Visual aesthetics in product development : A balance between commercial and creative imperatives
Abstract : The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create commercial success, e.g. through product differentiation and as a means of company brand recognition. READ MORE
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4. Integration of Sustainability Aspects in Product Portfolio
Abstract : Several environmental issues are incrementing systematically, and many of them are linked to manufacturing activities. To mitigate these issues, it is necessary to develop sustainability solutions in the early stages of the innovation process, where there is room for creativity and innovation. READ MORE
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5. Guidance in developing a sustainability product portfolio in manufacturing companies
Abstract : During the last decade, manufacturing companies have experienced an increased demand for solutions that promote socio-ecological sustainability. To succeed in the sustainability transformation, companies need to systematically and strategically implement sustainability performance in their product portfolios. READ MORE