Search for dissertations about: "MARKETING innovation DISSERTATIONS"

Showing result 1 - 5 of 6 swedish dissertations containing the words MARKETING innovation DISSERTATIONS.

2. 1. Change in the Pharmaceutical Industry : Aspects on Innovation, Entrepreneurship, Openness, and Decision Making

   Author : Thomas Hedner; Magnus Klofsten; Johan Braet; Mirjam Knockaert; Linköpings universitet; []
   Keywords : Pharmaceutical industry; Big Pharma; life sciences; drug discovery; drug development; R D; business model; innovation; closed innovation; open innovation; entrepreneurship; intellectual property; multiple stakeholders; decision making; judgment; uncertainty; go no-go; go no-go recycle; company; SME.; Läkemedelsindustri; Big Pharma; biovetenskap; läkemedelsutveckling; utveckling av läkemedel; FoU; affärsmodell; innovation; stängd innovation; öppen innovation; entreprenörskap; immaterialrätt; beslutsfattande; osäkerhet; go no-go; go no-go recycle; företag; små och medelstora företag;

   Abstract : Over the past century, the pharmaceutical industry has been a major contributor of individual and population health and societal wealth. Its products and services have contributed to longevity of large groups of patients and symptom relief from major diseases. READ MORE

4. 2. The role of the entrepreneur in the international new venture – opening the black box

   Author : Navid Ghannad; Svante Andersson; Karin Jonnergård; Per Servais; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; International New Venture INV ; entrepreneur; international entrepreneurship; internationalization process; psychic distance; innovation; sense-making; opportunity recognition; opportunity exploitation; childhood experience; mental model; small and medium-sized enterprises SME ;

   Abstract : Despite significant research output in recent decades on international new ventures (INVs),little attention has been paid to understanding the processes and conditions under whichthe entrepreneur identifies and exploits an opportunity and subsequently creates valuewithin the firm. As a result, the dynamics involved in the role of the entrepreneur during theestablishment and internationalization of INVs remain in a black box. READ MORE

5. 3. Exploring Proactive Market Strategies : How Proactivity Shapes Value-Creation

   Author : Harald Brege; Daniel Kindström; Johan Holtström; David Sjödin; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : In discussions of firm strategy, proactivity is often mentioned as an enabler of effective goal accomplishment and high performance. However, it is rarely explained what, more precisely, being more proactive actually entails, or even indeed defined what is meant by the term ‘proactivity’ in this particular context. READ MORE

6. 4. Logistics Service Providers Going Green : A Framework for Developing Green Service Offerings

   Author : Karin Isaksson; Maria Huge-Brodin; Maria Björklund; Mats Abrahamsson; Roland Hellberg; Linköpings universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Logistics service providers; new service development; framework; green service offerings; environmental work;

   Abstract : Environmental impact has increasingly become a “buzzword” and an important topic. This topic has been integrated into the agenda of many companies worldwide, and this dissertation focuses on the transportation and logistics industry. READ MORE

7. 5. A Business Ecology Perspective on Community-Driven Open Source : The Case of the Free and Open Source Content Management System Joomla

   Author : Markus Radits; Alf Westelius; Nils-Göran Olve; Carl-Johan Petri; Anna Öhrwall Rönnbäck; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : This thesis approaches the phenomenon of open source software (OSS) from a managerial and organisational point of view. In a slightly narrower sense, this thesis studies commercialisation aspects around community-driven open source. READ MORE