Search for dissertations about: "Magnus Söderlund"
Showing result 1 - 5 of 6 swedish dissertations containing the words Magnus Söderlund.
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1. Changing the servicescape : The influence of music and self-disclosure on approach-avoidance behavior
Abstract : The purpose of this thesis is to investigate and understand the effect of a servicescape’s ambient and social conditions on consumers’ Approach/Avoidance behavior in a retail context. More specifically, this thesis investigates the effect of music (ambient stimuli) and employees’ self-disclosure (social stimuli) on consumers’ Approach/Avoidance behavior in a retail store. READ MORE
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2. Proactivity in Service Failure and Service Recovery
Abstract : Although service failure and service recovery have been extensively researched, service employees struggle to recover an increasing number of customer complaints. The overall aim of this thesis is to explain the role of customer and employee proactivity in service failure and service recovery. READ MORE
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3. Essays on Consumers’ Socially Responsible Decision Making
Abstract : Identity has important implications for consumers’ choices in the marketplace. While prior research has mainly studied identity at the individual level, consumers’ social identities are growing more relevant in the marketplace. This dissertation examines how these social identities affect socially responsible decision-making. READ MORE
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4. Development and evaluation of a web application for stress management : Supporting behaviour change in persons with work related stress
Abstract : Stress is the most common reason for sick leave in Sweden. Stress can lead to health-related problems such as burnout syndrome, depression, sleep disorders, cardiovascular disease and pain. It is important to handle stress at an early stage before it could lead to health-related problems. The web enables to reach many persons at a low cost. READ MORE
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5. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors
Abstract : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. READ MORE