Search for dissertations about: "Maria Holmlund"

Found 3 swedish dissertations containing the words Maria Holmlund.

  2. 1. Brand equity : an empirical study in the business-to-business context

    Author : Galina Ossipenko; Maria Bengtsson; Maria Holmlund-Rytkönen; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

    Abstract : .... READ MORE

  4. 2. Frontline employees' role in service innovation and value creation

    Author : Jenny Karlsson; Per Skålén; Carolina Camén; Maria Holmlund Rytkönen; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; frontline employees; service innovation; value creation; service-dominant logic; resource integration; value propositions; Business Administration; Företagsekonomi;

    Abstract : Frontline employees play a key role in service innovation and value creation. However, a detailed and structured understanding of how frontline employees contribute, and what types of roles they enact when involved in service innovation, is lacking. Hence, this thesis aims to explore frontline employees’ contributions to service innovation. READ MORE

  5. 3. Managing the Industrial Service Function

    Author : Christian Kowalkowski; Per-Olof Brehmer; Maria Holmlund-Rytkönen; Linköpings universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; service function; manufacturing firms; ICT; customer relationships; value; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

    Abstract : During the past decade, growing attention has been given to industrial service offerings in the marketing literature as well as in many manufacturing firms. This phenomenon is often described as a goods-services transition, in which companies increasingly turn to the provision of industrial services in order to achieve competitive advantage, such a closer customer relationships and higher profit margins. READ MORE