Search for dissertations about: "Maria Lexhagen"

Showing result 1 - 5 of 6 swedish dissertations containing the words Maria Lexhagen.

  2. 1. E-marketing and customer perceived value in travel and tourism

    Author : Maria Lexhagen; Mittuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; Business studies; Företagsekonomi; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing;

    Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE

  4. 2. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden

    Author : Tatiana Chekalina; Matthias Fuchs; Maria Lexhagen; William C. Gartner; Mittuniversitetet; []
    Keywords : Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

    Abstract : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. READ MORE

  5. 3. Digital technocultures in Nature-based tourism

    Author : Eugenio Conti; Maria Lexhagen; Susanna Heldt Cassel; Barbara Neuhofer; Mittuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Nature-based tourism; digital technology; tourism experience; consumer culture; technoculture; extended self;

    Abstract : This thesis investigates the influences of digital technologies on nature-based tourism (NBT) experiences. I acknowledge that the holistic digitalization of human lives increasingly impacts nature-based tourism. READ MORE

  6. 4. A quantity-quality framework for measuring the regional socio-economic impact of tourism : The case of Jämtland Härjedalen

    Author : Kai Kronenberg; Matthias Fuchs; Maria Lexhagen; Dieter Müller; Mittuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Measuring the economic effects of tourism has always been a high priority for private and public actors in the regional economy (Stabler et al 2009). These estimates provide insights about the generation of sales, jobs, and income associated with tourism, but also support industry officials in the regional development agenda. READ MORE

  7. 5. New perspectives on socio-economic impacts of tourism : A study on the distributive effects of tourism and events on regional employment and income

    Author : Kai Kronenberg; Matthias Fuchs; Maria Lexhagen; Tom Baum; Mittuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : In the broad field of the economic impact of tourism and events, most studies seek to understand regional tourism development by only focusing on a growth-oriented perspective and highly aggregated indicators, such as increases in GDP. Such a narrow view, however, systematically overlooks and disregards the negative socio-economic consequences that accompany economic growth, such as income inequality and precarious working conditions. READ MORE