Search for dissertations about: "Marin Jovanovic"

Found 1 swedish dissertation containing the words Marin Jovanovic.

2. 1. Navigating Manufacturing Firms to Service-led Business Models

   Author : Marin Jovanovic; Mats Engwall; Anna Jerbrant; Glenn Parry; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; servitization; service transition strategy; service business models; outcome-based contracts; Industrial Economics and Management; Industriell ekonomi och organisation;

   Abstract : This thesis tackles an increasingly popular phenomenon – servitization of manufacturing – a growth opportunity for industrial firms through a service-led business model. However, implementing a servitization strategy in industrial firms triggers multifaceted challenges and requires further research. READ MORE