Search for dissertations about: "Market Orientation"

Showing result 1 - 5 of 90 swedish dissertations containing the words Market Orientation.

  2. 1. Market orientation and public housing companies in the Swedish declining market

    Author : Zahra Ahmadi; Hans Lind; Akmal S Hyder; Agneta Sundström; Desalegn Abraha; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public housing companies; market strategies; market orientation; declining markets; private housing companies; Fastigheter och byggande; Real Estate and Construction Management;

    Abstract : The licentiate thesis consists of three papers with the particular topic in public housing. They discuss how the public housing companies manage the transition to higher economic demands meeting increased customer and market requirements. READ MORE

  4. 2. Enacting, Enabling, and Embracing Market Orientation : A study of Public–Private Dyads

    Author : Sofia Molander; Markus Fellesson; Rolf Rönning; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; public service; public-private relationships; public procurement; public transport; collaboration; coordination; Business Administration; Företagsekonomi;

    Abstract : This thesis contributes to an increased understanding of how public–private dyads enact (“what”), enable (“how”), and embrace (“why”) market orientation. Drawing on a multi-year study of Swedish public transport, the thesis shows that the nature of the relationship between public and private organizations plays an important role in how market orientation is undertaken in dyadic practice. READ MORE

  5. 3. Brand orientation in action : Towards a relational approach

    Author : Johan Gromark; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand orientation; Brand co-creation; Market orientation; Transformational learning; Organisational narcissism; Brand orientation; Brand co-creation; Market orientation; Transformational learning; Organisational narcissism;

    Abstract : Along with the ever-expanding interest in brands, the brand orientation concept has since its inception in the early 1990s steadily received more and more attention from scholars and practitioners alike. Brand orientation ultimately captures how organisations can develop sustainable competitive advantages in the form of brands. READ MORE

  6. 4. Rearranging a business model towards market orientation : strategic and operational dimensions and the impact of E-commerce

    Author : Daniel Kindström; Linköpings universitet; []
    Keywords : Business model; market orientation; strategic positions; operative platforms; E-commerce; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Abstract : The overall purpose of this thesis is to explore and describe the rearrangements of a company (changes), from a business model perspective, as it attempts to strategically reorient itself towards market orientation. E-commerce, and more specifically, the impact of e-commerce in this process will be explored. READ MORE

  7. 5. From market orientation to orientation towards international marjets (OIM) of born global firms : evaluating the impact of OIM on born global firms' performance

    Author : Rosalina Torres-Ortega; Spain Autonomous University of Barcelona; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Born global firms; market orientation; orientation towards international markets; performance; scale validation; multi-country approach; structural equation model; Företagsekonomi; Business administration;

    Abstract : Although there is a considerable amount of research on market orientation, research on this concept in the context of born global firms is still lacking a precise definition and full operationalization. This research aims to investigate how the market orientation (MO) concept could be understood for a specific type of firm: the born global firm. READ MORE