Search for dissertations about: "Market Positioning"

Showing result 1 - 5 of 28 swedish dissertations containing the words Market Positioning.

  2. 1. Rearranging a business model towards market orientation : strategic and operational dimensions and the impact of E-commerce

    Author : Daniel Kindström; Linköpings universitet; []
    Keywords : Business model; market orientation; strategic positions; operative platforms; E-commerce; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Abstract : The overall purpose of this thesis is to explore and describe the rearrangements of a company (changes), from a business model perspective, as it attempts to strategically reorient itself towards market orientation. E-commerce, and more specifically, the impact of e-commerce in this process will be explored. READ MORE

  4. 2. Crash-Landing in a Turbulent Transition Market : A Legitimating Activity?

    Author : Sabine Gebert Persson; Mats Forsgren; Desirée Holm; Dharma Deo Sharma; Uppsala universitet; []
    Keywords : Business studies; Foreign market entry; Legitimacy; Transition economy; Service firms; Process; Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : With the transition of Central Eastern European countries, a number of foreign companies saw opportunities to enter this virgin ground for business that was evolving. For many firms the entry into these countries became problematic due to the turbulence. READ MORE

  5. 3. GNSS hardware biases in code and carrier phase observables

    Author : Martin Håkansson; Milan Horemuz; Anna B. O. Jensen; Lambert Wanninger; KTH; []
    Keywords : ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; GNSS; GNSS positioning; hardware biases; phase biases; multi-GNSS; GPS; GLONASS; Galileo; BeiDou; satellite dependency; characterization; android; mass market; Group delay variations; nadir dependence; ionosphere modeling; ionospheric tomography; Geodesy and Geoinformatics; Geodesi och geoinformatik; Geodesi; Geodesy;

    Abstract : GNSS hardware biases appear in code and phase observations, and originates both from the receiver and satellite hardware. The presence of biases in GNSS observations might affect the accuracy in precise GNSS positioning applications, and might also be of relevance in other GNSS applications. READ MORE

  6. 4. Open Source Business Model : Balancing Customers and Community

    Author : Thomas Rosén; Staffan Brege; Anna Öhrwall-Rönnbäck; Stefan Hrastinski; Linköpings universitet; []
    Keywords : ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Open Source Software; Business Models; Strategic Management; Market Positioning; Resource Based View; Industrial engineering and economy; Industriell teknik och ekonomi;

    Abstract : Free and Open Source Software has not only increased researchers’ interest about community-driven software development, but lately, interest from commercial actors increased as well. In addition, some scientists have claimed that Open Source Software has entered a new phase: OSS 2.0. READ MORE

  7. 5. You Bet! : An Investigation of Market Positioning by Online Gambling Firms and Drivers of their Customers’ Gambling Intention

    Author : Jirka Konietzny; Esmail Salehi-Sangari; Albert Caruana; John B. Ford; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; gambling; UTAUT; PLS-SEM; anticipated enjoyment; perceived fairness; DICTION; lexical analysis; hierarchical clustering; Industrial Marketing; Industriell marknadsföring;

    Abstract : Online gambling is a global multibillion dollar business that dwarfs all other forms of entertainment, and yet business and marketing research about it is scarce (Mizerski, 2013). The focus of gambling research has been on problem gamblers who ultimately represent a rather small, albeit important percentage of the gambling population. READ MORE