Search for dissertations about: "Market Positioning"

Showing result 16 - 20 of 33 swedish dissertations containing the words Market Positioning.

  2. 16. Craft production in the Kingdom of Crystal (Glasriket) and its visual representation : Constructing authenticity in cultural/marketing production

    Author : Songming Feng; Adele Berndt; Mart Ots; Ian Woodward; Karin Ekström; Jönköping University; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Glasriket; the Kingdom of Crystal; glass; craft; authenticity; cultural production; photography; image; semiotics; practice theory; materiality;

    Abstract : Authenticity is a core concept and phenomenon in contemporary marketing, as both marketers and consumers seek the authentic. Individuals, companies, and industries all work to establish and accomplish authenticity for themselves and related stakeholders. READ MORE

  4. 17. Lean, agile, and lean and agile hospital management : responses to introducing choice and competition in public health care

    Author : Sara Tolf; Karolinska Institutet; Karolinska Institutet; []
    Keywords : ;

    Abstract : Introduction: The marketization of public health care, with its focus on choice and competition, challenges hospital managers to take a market-oriented perspective and position. A combination of lean and agile management strategies has been suggested as a way to achieve efficiency and control costs (lean) and to respond flexibly (agile). READ MORE

  5. 18. Transfer of technical training know-how : a study of consultancy services in aid practice

    Author : Sigurd Johansson; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; transfer; training know-how; technology transfer; aid; consultancy services; participatory case study; hydro power;

    Abstract : In this thesis an aid financed attempt to transfer technical training know- how in the form of consultancy support is described and analysed. Between 1992 and 1996 Swedish consultants acted as advisers during the establishment phase of the Aswan training centre. READ MORE

  6. 19. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia

    Author : Henrik Uggla; Sören Askegaard; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Imaginary organization perspective; Brand management; signifier; signified connotation; denotation; Brand identity; Brand identity system; Brand image; Brand equity; Brand association base; visibility; endogenous; exogenous; Business Administration; företagsekonomi;

    Abstract : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. READ MORE

  7. 20. Towards a Framework for Production Strategy in Construction

    Author : Henric Jonsson; Martin Rudberg; Jonathan Gosling; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Abstract : The problem with low productivity increase in the construction industry is highlighted in many studies and in Sweden the need to improve productivity and client satisfaction in the construction industry has promoted a number of government investigations. One suggested way of improving productivity and client satisfaction is to move value adding activities offsite, to a more industrial environment. READ MORE