Search for dissertations about: "Market orientation"
Showing result 1 - 5 of 88 swedish dissertations containing the words Market orientation.
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1. Market orientation and public housing companies in the Swedish declining market
Abstract : The licentiate thesis consists of three papers with the particular topic in public housing. They discuss how the public housing companies manage the transition to higher economic demands meeting increased customer and market requirements. READ MORE
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2. Enacting, Enabling, and Embracing Market Orientation : A study of Public–Private Dyads
Abstract : This thesis contributes to an increased understanding of how public–private dyads enact (“what”), enable (“how”), and embrace (“why”) market orientation. Drawing on a multi-year study of Swedish public transport, the thesis shows that the nature of the relationship between public and private organizations plays an important role in how market orientation is undertaken in dyadic practice. READ MORE
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3. Brand orientation in action : Towards a relational approach
Abstract : Along with the ever-expanding interest in brands, the brand orientation concept has since its inception in the early 1990s steadily received more and more attention from scholars and practitioners alike. Brand orientation ultimately captures how organisations can develop sustainable competitive advantages in the form of brands. READ MORE
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4. Rearranging a business model towards market orientation : strategic and operational dimensions and the impact of E-commerce
Abstract : The overall purpose of this thesis is to explore and describe the rearrangements of a company (changes), from a business model perspective, as it attempts to strategically reorient itself towards market orientation. E-commerce, and more specifically, the impact of e-commerce in this process will be explored. READ MORE
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5. From market orientation to orientation towards international marjets (OIM) of born global firms : evaluating the impact of OIM on born global firms' performance
Abstract : Although there is a considerable amount of research on market orientation, research on this concept in the context of born global firms is still lacking a precise definition and full operationalization. This research aims to investigate how the market orientation (MO) concept could be understood for a specific type of firm: the born global firm. READ MORE