Search for dissertations about: "Marketing Audit"

Found 1 swedish dissertation containing the words Marketing Audit.

2. 1. Internal corporate brand building : case studies of three Swedish service firms

   Author : Ted Karlsson; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The brand is often mentioned as the most valuable asset for a firm, and this is especially true for the brand that bears the company name, i.e., the corporate brand. READ MORE