Search for dissertations about: "Marketing Communications"

Showing result 1 - 5 of 28 swedish dissertations containing the words Marketing Communications.

2. 1. Digital Marketing Strategy : B2B and Stakeholders Communication

   Author : Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

4. 2. Contagious Communications : The role of emotion in viral marketing

   Author : Elsie Margaretha Botha; Esmail Salehi-Sangari; Matthew Robson; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Abstract : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. READ MORE

5. 3. Facing clutter : on message competition in marketing communications

   Author : Sara Rosengren; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : Could you tell me how many marketing messages you've seen or heard since you woke up this morning? Probably the answer is no. Messages stemming from advertising, promotions, PR, direct marketing, and salesmen are everywhere. READ MORE

6. 4. Premises for Linking Life Cycle Considerations with Marketing

   Author : Emma Rex; Chalmers tekniska högskola; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; life cycle thinking LCT ; life cycle assessment LCA ; ecolabelling; green marketing; environmental management; qualitative field studies;

   Abstract : There is increased recognition in society about the urgency of taking life cycle considerations into account in industry, and a desire to let the market be a driving force in this process. Yet little is known about why companies engage in life cycle considerations and about the environmental interaction with the market. READ MORE

7. 5. Occupational injuries and communications in Swedish agriculture safety interventions

   Author : Catharina Alwall Svennefelt; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
   Keywords : LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : Systemic changes in Swedish agriculture have seen the average farm size increase, employees become more common, adoption of new technologies and an ageing farm population. This has led to many new physical and psychological health risks and the need for continued work in preventing occupational injuries. READ MORE