Search for dissertations about: "Marketing customer"
Showing result 1 - 5 of 84 swedish dissertations containing the words Marketing customer.
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1. E-marketing and customer perceived value in travel and tourism
Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE
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2. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships
Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE
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3. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing
Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE
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4. Real Estate Development : A Customer Perspective
Abstract : This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County. READ MORE
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5. Fading Customer Relationships
Abstract : .... READ MORE