Search for dissertations about: "Marketing decision making"

Showing result 1 - 5 of 34 swedish dissertations containing the words Marketing decision making.

2. 1. What Does it Take to Get your Attention? : The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods

   Author : Poja Shams; Anders Gustafsson; Erik Wästlund; Martin Löfgren; A. Parasuraman; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; point-of-purchase marketing; influencing factors; out-of-store; in-store; shelf space; product packaging; package design; visual attention; visual search; eye-tracking; process-tracing; gaze cascade model; recognition heuristic; familiarity; decision-making; decision-making process; decision-making strategies; heuristic decision-making; preference formation; information processing; Business Administration; Företagsekonomi;

   Abstract : Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. READ MORE

4. 2. Foreign Investment Decision-Making in Transition Economies

   Author : Olga Golubeva; Julio De Castro; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; FDI; transition economy; initial motivation or reasons for FDI; capital budgeting methods and investment decision criteria; investigation of investment climate and information collection methods; risk assessment and risk reduction measures; decision-making models; case studies; survey method; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies; företagsekonomi;

   Abstract : The purpose of this project is to describe and explain the foreign investment decision process in the uncertain and turbulent environment of transition economy. By getting an in-depth understanding of how decision-making works in the environment of transition economy, the study intends to contribute to the development of business administration theory in the area of foreign investment decision-making, particularly its application in the turbulent and uncertain world. READ MORE

5. 3. Change in the Pharmaceutical Industry : Aspects on Innovation, Entrepreneurship, Openness, and Decision Making

   Author : Thomas Hedner; Magnus Klofsten; Johan Braet; Mirjam Knockaert; Linköpings universitet; []
   Keywords : Pharmaceutical industry; Big Pharma; life sciences; drug discovery; drug development; R D; business model; innovation; closed innovation; open innovation; entrepreneurship; intellectual property; multiple stakeholders; decision making; judgment; uncertainty; go no-go; go no-go recycle; company; SME.; Läkemedelsindustri; Big Pharma; biovetenskap; läkemedelsutveckling; utveckling av läkemedel; FoU; affärsmodell; innovation; stängd innovation; öppen innovation; entreprenörskap; immaterialrätt; beslutsfattande; osäkerhet; go no-go; go no-go recycle; företag; små och medelstora företag;

   Abstract : Over the past century, the pharmaceutical industry has been a major contributor of individual and population health and societal wealth. Its products and services have contributed to longevity of large groups of patients and symptom relief from major diseases. READ MORE

6. 4. Today's perfect - tomorrow's standard : the role of consumers and the limits of policy in recycling

   Author : Jonas Kågström; Bo Öhlmér; Tage Klingberg; Daniel Matisoff; Högskolan i Gävle; Sveriges lantbruksuniversitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Recycling; Social marketing; Public marketing; Communitarianism; Austrian Economics; Praxeology; Decision making; Symbolic Regression; Compliance; Self Determination Theory; SDT;

   Abstract : In this study the mechanisms influencing recycling rates around the system maximum are deliberated. On the one hand, Policies, System design and how Citizens understand the two aforementioned are pitted against each other. READ MORE

7. 5. Conjoint analysis as a tool for communication and corporate environmental decision-making

   Author : Stina Alriksson; Tomas Öberg; Marianne Lindström; Högskolan i Kalmar; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; conjoint analysis; PLS; Cluster analysis; Communication; Environmental; Decision-making; Environmental engineering; Miljöteknik; Miljövetenskap; Environmental Science;

   Abstract : Conjoint analysis has been used extensively in marketing, transportation and healthcare for the past 50 years. Since the mid-1990s, it has also been applied to an increasing number of environmental issues. In this thesis, conjoint analysis is applied to environmental objectives of the Swedish steel industry. READ MORE