Search for dissertations about: "Marketing progress"

Showing result 1 - 5 of 10 swedish dissertations containing the words Marketing progress.

  2. 1. Marketing Progress and Buyer Behavior in the Middle East : A deep structure approach

    Author : Hossein Dadfar; Linköpings universitet; []
    Keywords : Deep structure; Middle -East Arabs; buyer behavior; buyer - seller relationship; Marketing progress; Arab s culture; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Abstract : This report is an extension of deep structure "socio-cultural" approach ininternational marketing by:1- Developing methodological and conceptual tools for understanding socio-cultural characteristic of the Middle - East nations, example of Saudi Arabia; buyer behavior and buyer seller relationship.2- Interprating buyers actions, decision making process, imoressions ,etc. READ MORE

  4. 2. Inclusive place branding – What it is and how to progress towards it

    Author : Eva Maria Jernsand; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Regional utveckling Platsmarknadsföring; Place marketing; Regional planning;

    Abstract : Den här avhandlingen handlar om att arbeta med platsvarumärken på ett inklu-derande sätt. Forskare har på senare år uttryckt att fler aktörer, inte minst invå-nare, måste delta aktivt i platsvarumärkesprocessen. READ MORE

  5. 3. Progress, Hunger and Envy: Commercial Agriculture, Marketing and Social Transformation in the Venezuelan Andes

    Author : Monica Lindh de Montoya; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; markets; rural trade; commercialization; Venezuela; entrepreneurship; social change; Social anthropology; Socialantropologi;

    Abstract : .... READ MORE

  6. 4. The South African research landscape : the use of traditional and alternative methodologies in addressing information shortages

    Author : Mélani Prinsloo; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The title of this thesis is "The South African Research Landscape: the use of traditional and alternative methodologies in addressing information shortages". This thesis demonstrates the journey of a researcher working in and learning from the South African research landscape. READ MORE

  7. 5. (Re)producing a periphery : popular representations of the Swedish North

    Author : Madeleine Eriksson; Urban Lindgren; Gunnar Malmberg; Aina Tollefsen; Victoria Lawson; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Representations; internal orientalism; modernity; Norrland; Sweden; news media; popular culture; place marketing; narrative identities; Human geography; economic geography; Kulturgeografi; ekonomisk geografi; Social and Economic Geography; kulturgeografi;

    Abstract : The discourse on Norrland (literally ‘North land’ in English) as essentially ‘different’ has been(re)produced in literature, politics and science for as long as the idea of ‘Norrland’ has existed. Thus,when investigating the discourse that constructs the identity of Norrland in opposition to a Swedishnational identity, it is important to connect these representations to their contemporary (andchanging) political-economic contexts. READ MORE