Search for dissertations about: "Marketing schools"

Showing result 1 - 5 of 7 swedish dissertations containing the words Marketing schools.

2. 1. Communication of brand personality by some top business schools online

   Author : Robert Opoku; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

   Abstract : Organizations perceive their brands to possess a personality that consumers either use as an avenue for self-expression or to experience the anticipated emotional benefits that differentiate one brand from another. These perceived brand personalities emerge through the different ways organizations present themselves. READ MORE

4. 2. The market for whom? Consumers in need of special support in the Swedish market system of education

   Author : Jude K. Tah; Rune Hausstätter; Helen Knutes-Nyqvist; Christopher Lubienski; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Education market; consumers in need of special support; special education market; school marketing; shopping for schools; specialpedagogik; Special Education;

   Abstract : The aim of this thesis was to analyse and describe the market system of education for consumers in need of special support. Sweden in the beginning of the 1990s implemented a market system of education with the expectation that it will serve the interest of all consumers. READ MORE

5. 3. English-Medium Instruction in Sweden : Perspectives and practices in two upper secondary schools

   Author : BethAnne Yoxsimer Paulsrud; Inger Lindberg; Philip Shaw; Ofelia García; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; English-medium instruction EMI ; Content and Language Integrated Learning CLIL ; upper secondary school; English in Sweden; language policy; translanguaging; academic language; language hierarchy; Education in Languages and Language Development; utbildningsvetenskap med inriktning mot språk och språkutveckling; Utbildning och lärande;

   Abstract : This thesis presents English-medium instruction (EMI) in the Swedish context, focusing on perspectives and practices in two schools. The research question is as follows: How and why is EMI offered, chosen, and practiced in the Swedish upper secondary school today? The aim is to explore the status of the educational option, the reasons for offering EMI to stakeholders, the stakeholders’ beliefs about and goals of EMI, and the implementation of EMI in the classroom. READ MORE

6. 4. Towards a methodological design for evaluating online brand positioning

   Author : Robert Opoku; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

   Abstract : Several studies have pointed to the fact that continued progress in content analysis research requires researchers to confront several challenges to developing reliable and valid analyses of World Wide Web based content. In line with the above, the core objective of this thesis is to develop and illustrate a relatively simple but powerful tool to examine the intended online brand personality positioning of organisational websites. READ MORE

7. 5. Bounded Horizons : A study of upper secondary school choice for newly arrived students

   Author : Brendan Munhall; Fredrik Hertzberg; Larissa Mickwitz; Daniel Lövheim; Ee-Seul Yoon; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; newly arrived students; school choice; horizon for action; boundaries; upper secondary school; educational policy; educational marketization; pedagogik; Education;

   Abstract : Graduating primary school students in Sweden choose their upper secondary school within a unique quasi-market school system. The students may choose specialized programs but must also be accepted based on grade rankings by the schools. Despite equity arguments for the school choice model, opportunities are not equally available for all students. READ MORE