Search for dissertations about: "Marketing sport"

Found 2 swedish dissertations containing the words Marketing sport.

2. 1. Structures beyond the frameworks of the rink : On organization in Swedish ice hockey

   Author : Josef Fahlén; Martin Johansson; Per-Göran Fahlström; Ingemar Wedman; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Sport organizations; sport management; organizational structure; institutional theory; ice hockey clubs; professionalization; volunteers; amateurism; non-profit; Education; Pedagogik;

   Abstract : This is a dissertation on organization in Swedish ice hockey based on four articles. The purpose of the thesis is to contribute knowledge on the direction, management and practice of sport using Swedish elite ice hockey as an example. Knowledge is created by examining four separate but mutually contingent aspects of organizations. READ MORE

4. 2. Co-Creating Value : Reframing Interactions in Service Consumption

   Author : Anna Fyrberg Yngfalk; Sten Söderman; Per Skålén; Bino Catasús; Tore Strandvik; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value; interaction; service; co-creation; operant resources; consumption; företagsekonomi; Business Administration;

   Abstract : How producers and consumers interact in the market and integrate resources is fundamental for our understanding of how value and value creation develop in contemporary economy. Value co-creation in markets has gained renewed interest in marketing theory. READ MORE