Search for dissertations about: "Marketing work"

Showing result 1 - 5 of 97 swedish dissertations containing the words Marketing work.

  2. 1. Setting the Marketing Scene: Reality Production in Everyday Marketing Work

    Author : Peter Svensson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consultancy work; Advertising work; Discourse; Marketing work; Social constructionism; Market study; Marknadsanalys;

    Abstract : The aim of this thesis is to offer a contribution to the understanding of marketing work. In orthodox, mainstream marketing management literature, the work of marketing is commonly depicted as a fairly straightforward practice, technical in character, neutral in terms of social values and ideologies, operating within an objective and pre-given world. READ MORE

  4. 2. Rhetorical business : A study of marketing work in the spirit of contradiction

    Author : Tomas Nilsson; Institutionen för tjänstevetenskap; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marketing;

    Abstract : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. READ MORE

  5. 3. Micro-foundations of value-based pricing and selling

    Author : Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Paul Ingenbleek; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Micro-foundations; value-based pricing; value-based selling; managerial psychology; business markets;

    Abstract : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. READ MORE

  6. 4. Three Faces of Diversity Rhetoric : Managerialization, marketing and ambiguity

    Author : Alejandro Leiva; Jens Rydgren; Ellen Berrey; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Diversity; diversity rhetoric; consultants; law; managerialization; ambiguity; marketing; Sociology; sociologi;

    Abstract : Over the past decades, the language of diversity management has spread from the US to many parts of the world, including Sweden, where it emerged in the mid 1990’s. Consisting of three papers, this thesis contributes to the field of critical diversity studies by examining the multifaceted character of diversity rhetoric among Swedish diversity consultants. READ MORE

  7. 5. Marketing for Life Cycle Thinking

    Author : Emma Rex; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Green marketing; LCA practice; Organisational theory; Interpretive research; Industry practices; Life cycle thinking LCT ; Sensemaking; Life cycle management LCM ; Functionalist research; Environmental management;

    Abstract : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. READ MORE