Search for dissertations about: "Marketing work"

Showing result 6 - 10 of 97 swedish dissertations containing the words Marketing work.

2. 6. Social marketing for injury prevention : changing risk perceptions and safety-related behaviors among New York farmers

   Author : Julie Sorensen; Maria Emmelin; Hans Stenlund; John May; Peter Lundqvist; Umeå universitet; []
   Keywords : social marketing; behavior models; roll-over protective structures; tractor overturns; farm safety; occupational health; safety intervention; retrofitting incentives; health campaigns; intervention evaluation; epidemiologi; Epidemiology;

   Abstract : In the U.S., work-related death is an all too familiar occurrence on farms. Tractor overturns continue to be the most frequent cause of these fatalities. READ MORE

4. 7. Ancillary actor relations : The case of EU’s leading defence primes

   Author : Pierre Erik Gunnarsson; Peter Thilenius; Hadjikhani Amjad; Martin Lundmark; Fredrik Tell; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Ancillary; actor relation; aerospace industry; Aérospatiale; Airbus; BAE; business relations; Dassault; defence acquisition; defence company; defence industry; defence procurement; EADC; EADS; EDA; EDF; EU defence; EU institutions; EU integration; Europeanization; Finmeccanica; IEPG; industrial marketing; Leonardo; SAAB; solutions marketing; strategic industries; project marketing; Thales; Thomson-CSF; OCCAR; Industriell Marknadsföring; försvarsindustri; Försvar; Försvarsindustri;

   Abstract : This longitudinal research project in industrial marketing seeks to understand ancillary actors, specifically what they are, their characteristics, relations and impact on focal relations based on the empirical case of the cross-border relations of EU’s largest defence equipment producing firms (called “primes”). Ancillary actors are approached on four arenas: i) the political setting for EU defence equipment production, ii) the “primes” business relations, e. READ MORE

5. 8. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context

   Author : Maria Theresa Eriksson; Tim Foster; Esmail Salehi-Sangari; Julie Tinson; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Paying it Forward; Ecosystem Citizenship Behaviour; Employer Branding; Generalised Social Exchange; Ecosystems; Paying it Forward Mindset; B2B Marketing; Kindness; Helping Behaviours; Industrial Marketing; Industriell marknadsföring;

   Abstract : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. READ MORE

6. 9. Premises for Linking Life Cycle Considerations with Marketing

   Author : Emma Rex; Chalmers tekniska högskola; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; life cycle thinking LCT ; life cycle assessment LCA ; ecolabelling; green marketing; environmental management; qualitative field studies;

   Abstract : There is increased recognition in society about the urgency of taking life cycle considerations into account in industry, and a desire to let the market be a driving force in this process. Yet little is known about why companies engage in life cycle considerations and about the environmental interaction with the market. READ MORE

7. 10. A World of Myths : World Literature and Storytelling in Canongate's Myths series

   Author : Malin Nauwerck; Johan Professor; Paula Docent; Torbjörn Forslid; Uppsala universitet; []
   Keywords : HUMANIORA; HUMANITIES; Sociology of Literature; World Literature; Book History; Publishing Studies; Sociology of Translation; Marketing; Storytelling; Book Trade; Metafiction; 21st Century; Literature; Litteraturvetenskap;

   Abstract : This thesis discusses contemporary publishing within the global, literary system through the prism of the transnational publishing project the Myths series, initiated by Scottish publishing house Canongate Books in 2005. By combining the perspectives of world literature studies and sociology of literature, I explore the conception, development and communication around the Myths series (today published in forty countries) in relation firstly to the contemporary changes in the publishing industry, situated within a more general literary debate on globalisation and cultural diversity and secondly the rise of a social order epitomised under the umbrella term “new economy”, in which the practice of strategic communication or marketing storytelling has become increasingly common. READ MORE