Search for dissertations about: "Marknadskunskap"

Found 3 swedish dissertations containing the word Marknadskunskap.

  2. 1. Creating market knowledge from big data: Artificial intelligence and human resources

    Author : Jeannette Paschen; Esmail Salehi-Sangari; Stefanie Paluch; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Market knowledge; insights; big data; artificial intelligence; resource-based theory; resources; capabilities; machine learning; natural language processing; Marknadskunskap; insikter; big data; artificiell intelligens; resursbaserad teori; resurser; kapacitet; machine learning maskininlärning ; natural language processing naturlig språkbearbetning .; Industriell ekonomi och organisation; Industrial Economics and Management;

    Abstract : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. READ MORE

  4. 2. Expectations in the internationalization process – The case of two Swedish banks’ foreign activities 1995-2010

    Author : Annoch Hadjikhani; Peter Thilenius; Peter Ekman; Steve Thompson; Mälardalens högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Expectation; bank; commitment; knowledge; internationalization; process; case; industriell ekonomi och organisation; Industrial Economics and Organisations; Business Studies;

    Abstract : Studies of banks’ internationalization are few, particularly of Swedish banks’ and studies holding a process view of internationalization. This is surprising considering the fact that banks’ have an incredibly important role in our societies. Furthermore, the Swedish banks have until recently been restricted from internationalizing. READ MORE

  5. 3. Setting the Marketing Scene: Reality Production in Everyday Marketing Work

    Author : Peter Svensson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consultancy work; Advertising work; Discourse; Marketing work; Social constructionism; Market study; Marknadsanalys;

    Abstract : The aim of this thesis is to offer a contribution to the understanding of marketing work. In orthodox, mainstream marketing management literature, the work of marketing is commonly depicted as a fairly straightforward practice, technical in character, neutral in terms of social values and ideologies, operating within an objective and pre-given world. READ MORE