Search for dissertations about: "Mia Larson"

Found 1 swedish dissertation containing the words Mia Larson.

2. 1. Evenemangsmarknadsföringens organisering : Interaktion mellan aktörer på ett politiskt torg

   Author : Mia Larson; Svante Leijon; Bo Edvardsson; Göteborgs universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; renewal processes; political market square; project networks; events; festivals; political processes;

   Abstract : This thesis comprises five papers discussing two case studies – the mega-event World Championships in Athletics 1995 in Göteborg and the regional festival Storsjöyran in Östersund, Sweden. The study adopts an organisational-theoretical perspective and focus on both intra- and interorganisational aspects of the marketing work. READ MORE