Search for dissertations about: "Midriff"

Found 1 swedish dissertation containing the word Midriff.

2. 1. Skinny white bitches: Female sexual agency in contemporary advertising

   Author : Irina Balog; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Advertising; Feminism; Gender; Female sexual agency; Midriff; Empowerment; Sexual Subjectification; Normativity; Male gaze; Discourse;

   Abstract : ABSTRACT This is a story about female representations in contemporary advertising. Following up on Rosalind Gill’s (2003; 2007; 2008) critical discussions on the shift in contemporary advertising from the sexual object to the sexual subject, this endeavour is about examining female sexual agency through updated versions of the midriff by including feminist consumer responses. READ MORE