Search for dissertations about: "Mikael Nordin"
Found 2 swedish dissertations containing the words Mikael Nordin.
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1. Computational Studies of Transition Metal-Catalyzed Asymmetric Transfer Hydrogenation Reactions
Abstract : This thesis is based on two studies dealing with the computational investigation of asymmetric transfer hydrogenation reactions, in which hydrogen is transferred from a donor molecule (e.g. alcohol) to a substrate (ketone), via mediation of a metal-ligand catalyst complex. READ MORE
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2. Place-of-Origin Effects on Brand Equity : Explicating the evaluative pertinence of product categories and association strength
Abstract : The country-of-origin effect - the alteration of judgment derived from an association to a place, is a much studied phenomenon with great potential implications for brand management and international marketing. However, in light of criticism towards the lack of conceptual development the extant literature, the relevance of the effect has been brought into question. READ MORE