Search for dissertations about: "Mixed-brands"

Found 1 swedish dissertation containing the word Mixed-brands.

  2. 1. Consumers and Mixed-Brands: On the Polysemy of Brand Meaning

    Author : Anders Bengtsson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Food; Co-branding; Mixed-brands; Brand Relationships; Symbolic Consumption; Meaning; Brands; Consumers; Commercial and industrial economics; Industriell ekonomi;

    Abstract : Brands have become one of the most discussed phenomena of marketing research in recent years. They are ubiquitous in the marketplace and virtually impossible for consumers to avoid. READ MORE