Search for dissertations about: "Multi-Sensory"

Showing result 1 - 5 of 8 swedish dissertations containing the word Multi-Sensory.

  1. 1. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors

    Author : Miralem Helmefalk; Magnus Söderlund; Linnéuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Atmospherics; Congruency; Emotions; Multi-Sensory; Purchase behaviors; Sensory cues; Sensory interplay; Sensory marketing; Marketing; Marknadsföring;

    Abstract : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. READ MORE

  2. 2. Digital Intimacies : Doing Digital Media Differently

    Author : Helga Sadowski; Cecilia Åsberg; Jenny Sundén; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital media; intimacy; cultural studies; media studies; affect; feminism; gender; coding; online harassment; ASMR; internet politics; digital intimacy; Digitala medier; intimitet; kulturstudier; mediestudier; affekt; feminism; genus; programmering; online trakasserier; ASMR; internetpolitik; digital intimitet;

    Abstract : Digital media have become an integral part of many people’s everyday lives and constitute an intimate presence therein. Utilizing the concept of digital intimacy to focus on these recent developments, this doctoral dissertation takes the perspectives of feminist cultural studies and affect theory to analyze how digital media are becoming more intimate and how in turn intimacy is remediated within digital cultures. READ MORE

  3. 3. How technology is evolving in-store shopping behaviors: Evidence from the field

    Author : Philip Ahlbom; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Walking into a bricks-and-mortar store today is anything but offline. Technological marketing devices greet shoppers in practically every step of their shopping trip, wherever they go. The idea of these types of shopper-facing retail technologies is to add value to the shopper in different ways. READ MORE

  4. 4. Virtual Reality for Enriched Rehabilitation of Stroke Patients with Spatial Neglect : Diagnostics and the Rehabilitation Effect on Spatial Attention and Neuronal Activity

    Author : Helena Fordell; Jan Malm; Anders Eklund; Hanne Krarup Christensen; Umeå universitet; []
    Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Stroke; spatial neglect; rehabilitation; virtual reality; enriched environment; fMRI;

    Abstract : Background: Approximately a third of all stroke patients develop spatial neglect, a debilitating symptom associated with poor outcome. Spatial neglect is clinically defined as a deficit in processing and responding to stimuli presented on the contralesional side of the body, or the space surrounding that side of the body. READ MORE

  5. 5. What is going on out there? - What does it mean for children's experiences when the kindergarten is moving their everyday activities into the nature - landscapes and its places

    Author : Kari-Anne Jørgensen; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Learning; kindergarten; nature; experiences; play; landscapes;

    Abstract : How we understand the practice of learning in nature-landscapes and places is relevant to contemporary environmental arenas, both in the context of international agendas and as an agenda for Nordic kindergartens where spending most of their day outdoors is a common practice? In this study, I question the deterministic models for environmental learning and examine what it means for children to be in nature. To do so I made an empirical study focusing on the children’s own experiences by asking the questions: What is going on out there? What does it mean for the children’s experiences when the kindergarten is moving their everyday activities into the nature-landscapes and places? In exploring these questions a critical approach on the educational ideas of this practice is implicated. READ MORE