Search for dissertations about: "Narrative believability"
Found 1 swedish dissertation containing the words Narrative believability.
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1. Investigating the persuasive impact of online textual content : A narrative theory approach
Abstract : Higher levels of competition in online channels and the resulting information overload among customers is becoming an issue of increasing concern among marketers who seek to provide persuasive content. Past research has revealed that storytelling is an effective tool to achieve persuasion. READ MORE
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