Search for dissertations about: "Niklas Bondesson"
Found 1 swedish dissertation containing the words Niklas Bondesson.
University dissertation from Lund Business Press
Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE