Search for dissertations about: "Njutnings- upplevelseinriktat värde"
Found 1 swedish dissertation containing the words Njutnings- upplevelseinriktat värde.
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1. Customer value in commercial experiences : Expecting the unexpected
Abstract : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. READ MORE
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