Search for dissertations about: "Online Brand Relationship Building"
Found 1 swedish dissertation containing the words Online Brand Relationship Building.
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1. Online brand relationship building : Asia pacific perspectives
Abstract : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. READ MORE
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