Search for dissertations about: "Online Social Networks"

Showing result 11 - 15 of 63 swedish dissertations containing the words Online Social Networks.

  2. 11. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)

    Author : Hossam Deraz; Gabriel Baffour Awuah; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet marketing; advertisements; online social networks; assessment of advertisements; value of advertisements; national culture; brand communities;

    Abstract : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. READ MORE

  4. 12. Essays on behavioral economics and policy design

    Author : Mónica Marcela Jaime Torres; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Spillover effects; Social information; Randomized evaluation; Social norms; Peer effects; Water utilities; Common Agricultural Policy; Micro-analysis of farm firms; Panel data models; Subsidy decoupling;

    Abstract : Chapter 1: Social norms and information diffusion in water-saving programs: Evidence from a randomized field experiment in Colombia This paper investigates spillover effects of a social information campaign aimed at encouraging residential water savings in Colombia. The campaign was organized as a randomized field experiment, consisting of monthly delivery of consumption reports, including normative messages, for one year. READ MORE

  5. 13. Four Essays on Interhousehold Transfers and Institutions in Post-Communist Romania

    Author : Andreea Mitrut; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Romania; gifts; reciprocity; social norms; groups; informal networks; inequality;

    Abstract : This thesis consists of four essays related to different social and economic aspects in postcommunist Romania: Paper 1: In many developing and transitional countries, inter-household transfers in general and gifts in particular are sizable and very important. We use unique Romanian data that enables us to isolate pure gifts from other kinds of private transfers. READ MORE

  6. 14. Privacy Policies for Social Networks - A Formal Approach

    Author : Raul Pardo Jimenez; Chalmers tekniska högskola; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; privacy; formal methods; online social networks; epistemic logic;

    Abstract : Online Social Networks (OSNs) are ubiquitous, with more than 70% of Internet users being part of them. The pervasive nature of OSNs brings many threats and challenges, privacy being one of them. Very often the available privacy protection mechanisms in OSNs do not meet users requirements. READ MORE

  7. 15. Radical Online Video : YouTube, video activism and social movement media practices

    Author : Tina Askanius; Medie- och kommunikationsvetenskap; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; video activism; YouTube; social movement media practices; political engagement; radical politics;

    Abstract : This thesis explores contemporary modes of video activism for a radical politics of the Left. It offers an analytical contribution to media and communication that promotes an understanding of radical online video as modes of political engagement in contemporary online environments. READ MORE