Search for dissertations about: "PUBLIC SECTOR MARKETING"

Showing result 1 - 5 of 6 swedish dissertations containing the words PUBLIC SECTOR MARKETING.

2. 1. Public sector branding : an internal brand management perspective

   Author : Ulrika Leijerholt; Peter Hultén; Galina Biedenbach; Lars Erling Olsen; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public sector branding; internal brand management; internal branding; organizational branding; brand commitment; brand architecture; internal communication; organizational practices; public service motivation; företagsekonomi; Business Studies; marketing; marknadsföring;

   Abstract : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. READ MORE

4. 2. Public Procurement and the Development of the Swedish Telecommunications Market

   Author : Helena Lindskog; Staffan Brege; Per-Olof Brehmer; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public procurement; telecommunications; telecom market development; electronic procurement; Business studies; Företagsekonomi;

   Abstract : This thesis describes and analyses public procurement and its processes in general against the framework of industrial marketing and purchasing. In particular, it focuses on the public procurement of telecommunications (“telecom”) and its effects on the de-monopolization and development of the Swedish telecom market based on empirical material from three case studies, interviews and publicly available written sources. READ MORE

5. 3. Working with the Fogbow : Design and Reconfiguration of services and Participation in E-Government

   Author : Annelie Ekelin; Högskolan i Kalmar; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information Technology; e-government; e-democracy; Technoscience Studies; Informatics; 24-timmarsmyndigheten; serviceutveckling inom offentlig sektor; medborgarperspektiv; Informatik;

   Abstract : This thesis is about the metaphors of the rainbow and the fogbow, investigations and evaluations, public Internet monitors, writing women, reflections and discussions about politics, design and democracy. It is also about the ongoing re-structuring of participation in service design within the development of E-Government. READ MORE

6. 4. Performing Ambiguity?: Following Multiplicity in Shared Mobility Markets

   Author : Gianluca Chimenti; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : How do markets change and develop over time? The present PhD project focuses on the dynamic effects of market change in the context of the sharing economy. This phenomenon is of particular interest since it concerns how alternative market forms – such as gifting, collaborating, accessing – are challenging established market conceptions. READ MORE

7. 5. (Re)acting the city. Physical planning practices and challenges in urban development projects of the Entrepreneurial City

   Author : Ana Mafalda Madureira; Blekinge Tekniska Högskola; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Entrepreneurial City; Physical planning; Large-scale urban development project; Malmö; Urban policy;

   Abstract : The aim of this dissertation is to traceand discuss the practices and challenges of physical planning within an Entrepreneurial City approach to urban policy. The research aim is addressed by focusing on three questions: 1) how have the practices of physicalplanning been influenced by the context of an Entrepreneurial City approach to urban policy 2) how has physical planning responded to this urban policy context, and 3) which potential dilemmas for physical planning practice derive from this new context? By an Entrepreneurial City approach tourban policy I understand an approach whereby there is an attention placed over strategies to promote local economic growth and attract investments, companies and specific types of people in to the city. READ MORE