Search for dissertations about: "Per Brand"
Showing result 1 - 5 of 27 swedish dissertations containing the words Per Brand.
-
1. Brand Trust : Corporate communications and consumer-brand relationships
Abstract : In the wake of well-known instances of corporate misconduct – for example Enron in the U.S., and Skandia in Sweden – consumers ask for more transparent corporate brand practices to make corporate brands trustworthy. READ MORE
-
2. Brand Architecture from Above : Understanding the Customer Disconnect
Abstract : Global business is transforming. Information technology in general, and the Internet specifically, has globalized business and empowered the consumer with more information and choice than ever before. Consequently, academic research into brand portfolios and brand architecture is faced with new challenges to reflect this changing reality. READ MORE
-
3. The design philosophy of distributed programming systems: the Mozart experience
Abstract : Distributed programming is usually considered both difficult and inherently different from concurrent centralized programming. It is thought that the distributed programming systems that we ultimately deploy, in the future, when we've worked out all the details, will require a very different programming model and will even need to be evaluated by new criteria. READ MORE
-
4. The design philosophy of distributed programming systems : the Mozart experience
Abstract : Distributed programming is usually considered both difficult and inherently different from concurrent centralized programming. It is thought that the distributed programming systems that we ultimately deploy, in the future, when we've worked out all the details, will require a very different programming model and will even need to be evaluated by new criteria. READ MORE
-
5. Elusive intangibles : Exploring the experience of authenticity in product development
Abstract : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. READ MORE