Search for dissertations about: "Per Skålén"

Showing result 1 - 5 of 8 swedish dissertations containing the words Per Skålén.

2. 1. Self-tracking, datafication and the biopolitical prosumption of life

   Author : Vassilis Charitsis; Per Skålén; Peter Svensson; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; biopolitical marketing; critical marketing; self-tracking; value creation; datafication; Business Administration; Företagsekonomi;

   Abstract : The marketing literature has both celebrated and critically scrutinised the active engagement of consumers in value-creation processes. These opposing analyses share a focus on the mobilisation of consumers’ social and cognitive abilities for value creation. READ MORE

4. 2. Co-Creating Value : Reframing Interactions in Service Consumption

   Author : Anna Fyrberg Yngfalk; Sten Söderman; Per Skålén; Bino Catasús; Tore Strandvik; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value; interaction; service; co-creation; operant resources; consumption; företagsekonomi; Business Administration;

   Abstract : How producers and consumers interact in the market and integrate resources is fundamental for our understanding of how value and value creation develop in contemporary economy. Value co-creation in markets has gained renewed interest in marketing theory. READ MORE

5. 3. What’s the Problem? Reformulating the Problem for Balanced-Strategy Creation

   Author : Sveinung Jørgensen; Per Skålén; Håvard Teigen; Stefan Tengblad; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Problem formulation; balanced-strategy creation; the means-end fallacy; decision-making; corporate social responsibility; creativity; Problemformulering; balanserad strategiutveckling; medel-mål felslutet; beslutsteori; företagets sociala ansvarstagande; kreativitet; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Abstract : By asking “What’s the problem?” this thesis addresses the crucial relationship between how strategic decision-makers formulate organizational problems and how the relevant actors attempt to solve these problems. This thesis holds that the creation of strategy can be conceived of as a decision-making process in which the strategists find, formulate and attempt to solve problems by choosing a set of means to reduce the perceived gap between the current state and the desired state of the organization. READ MORE

6. 4. Frontline employees' role in service innovation and value creation

   Author : Jenny Karlsson; Per Skålén; Carolina Camén; Maria Holmlund Rytkönen; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; frontline employees; service innovation; value creation; service-dominant logic; resource integration; value propositions; Business Administration; Företagsekonomi;

   Abstract : Frontline employees play a key role in service innovation and value creation. However, a detailed and structured understanding of how frontline employees contribute, and what types of roles they enact when involved in service innovation, is lacking. Hence, this thesis aims to explore frontline employees’ contributions to service innovation. READ MORE

7. 5. The evolution of markets - A service ecosystems perspective

   Author : Kaisa Koskela-Huotari; Per Skålén; Bo Edvardsson; Stephen L. Vargo; Hope Schau; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Market; innovation; market evolution; service ecosystems; institutions; institutional change; value cocreation; service-dominant logic; conceptual research; transdisciplinary research; Business Administration; Företagsekonomi;

   Abstract : This conceptual dissertation aims to build an integrative and transdisciplinary framework of market evolution by reconnecting the study of innovations and markets, with help from the service ecosystems perspective. The service ecosystems perspective offers a processual, systemic, and institutional view on value creation, which is grounded in the axiomatic assumptions of service-dominant (S-D) logic. READ MORE