Search for dissertations about: "Peter Steyn"

Found 1 swedish dissertation containing the words Peter Steyn.

2. 1. Online brand relationship building : Asia pacific perspectives

   Author : Peter Steyn; Victoria L. Crittenden; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online Brand Communications; Consumer Empowerment; Information Technology; Online Brand Relationship Building; Consumer Generated Content; Internet; Bloggers; Industriell marknadsföring; Industrial Marketing;

   Abstract : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. READ MORE