Search for dissertations about: "Political marketing"

Showing result 1 - 5 of 40 swedish dissertations containing the words Political marketing.

  2. 1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    Author : Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE

  4. 2. Towards Institutional Stabilization and Development? : A Study of Inter-Organizational Cooperation in the Tajik Cotton Industry

    Author : Anna C. Spånning; Curt Räftegård; Susan Marton; Daniele Caramani; Bo Petersson; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cooperation; cotton industry; institutional stability and instability; Farmers’ Ownership Model project; inter-organizational collective activities; Tajikistan.; Political science; Statsvetenskap; Political Science; Statsvetenskap;

    Abstract : Close to two decades after the break-up of the Soviet Union, there is still a marked difference in developmental paths, including institutional as well as economic development and performance among the states emerging from the ruins of the vast empire. Turning attention to the least successful post-Soviet region, Central Asia, and Tajikistan in particular, this thesis provides a contribution to the discussion of how to institutionalize social power and build the foundations for political community in post-colonial societies. READ MORE

  5. 3. The complex internationalization process unfolded : The case of Atlas Copco’s entry into the Chinese mid-market

    Author : Mikael Eriksson; Ulf Holm; Mats Forsgren; Rian Drogendijk; Niina Nummela; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; International Business; Internationalization process; Complexity; Process theory; Strategy process; Evolutionary process; Political process; Business Studies; Företagsekonomi;

    Abstract : Despite its contemporary relevance, we still have limited empirical knowledge about the forces underlying complex internationalization processes as when multinational corporations (MNCs) seek to enter new growing markets. Based on a real-time process study comprising ninety interviews and two hundred hours of observation made between 2009 and 2012, Atlas Copco’s entry into the Chinese mid-market was investigated. READ MORE

  6. 4. The Greatest Scam: Network Marketing and the Economization of Everyday Life in the United States

    Author : Mathias Kristiansen; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Neoliberalism; economization; independent contracting; economic anthropology; capitalism; The United States; network marketing;

    Abstract : This thesis examines how neoliberalism has penetrated the everyday life of middle-class Americans, leading to new forms of living and new collective understandings of the capitalist economic order. In order to understand how neoliberalism has penetrated the everyday life of middle-class Americans, I conducted one year of ethnographic fieldwork among people participating in network marketing, a form of sales that also includes the recruitment of additional salespeople – what is known as building a network. READ MORE

  7. 5. How do Small Firms Manage their Political Environment? : - A Network Perspective

    Author : Firouze Pourmand; Amjad Hadjikhani; Cecilia Pahlberg; Anna Bengtson; Asta Salmi; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Small firms; political actors; intermediating actors; coercive and supportive initiatives; political behavior; political knowledge; politial commitment; Business studies; Företagsekonomi; Företagsekonomi; Business Studies;

    Abstract : To this point research on firms’ political behavior has contributed knowledge concerning large firms’ relationships and strategies with political actors and their surrounding environment. Less is known about small firms’ behavior towards political organizations. READ MORE