Search for dissertations about: "Predictive marketing"
Found 4 swedish dissertations containing the words Predictive marketing.
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1. An Evaluation of Crowdsourcing as a Tool for Marketing Activities
Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE
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2. Considering intentions
Abstract : "Good resolutions are useless attempts to interfere with scientific laws. Their origin is pure vanity. Their result is absolutely nil". Oscar Wilde, The picture of Dorian Gray Different types of intentions are some of the most often used variables in marketing and consumer research. READ MORE
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3. Rule extraction - the key to accurate and comprehensible data mining models
Abstract : The primary goal of predictive modeling is to achieve high accuracy when the model is applied to novel data. For certain problems this requires the use of complex techniques, such as neural networks, resulting in opaque models that are hard or impossible to interpret. READ MORE
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4. Model-Based Optimization of Clinical Trial Designs
Abstract : General attrition rates in drug development pipeline have been recognized as a necessity to shift gears towards new methodologies that allow earlier and correct decisions, and the optimal use of all information accrued throughout the process. The quantitative science of pharmacometrics using pharmacokinetic-pharmacodynamic models was identified as one of the strategies core to this renaissance. READ MORE