Search for dissertations about: "Product Category"
Showing result 1 - 5 of 56 swedish dissertations containing the words Product Category.
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1. A Foundation for Sustainable Product Development
Abstract : Product development is a particularly critical intervention point for the transformation of society towards sustainability. Current socio-ecological impacts over product life-cycles are evidence that current practices are insufficient. READ MORE
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2. Aesthetic Flexibility : In Industrial Design Practice
Abstract : Competition among companies that produce complex or large product portfolios has created a need to use modularity strategies not only to flexibly manage technical complexity in a cost-effective manner but also to produce visually appealing products. This research aims to understand how the visual appearance of products is affected by modular product development strategies and creates coherent product brands. READ MORE
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3. Supplier Integration in Category Management : A case study of the situational impact on relationship performance and interdependence
Abstract : Supplier integration in category management means that a supplier takes part in the activities that are traditionally performed by retailers. These activities are the selection of which products to sell, decisions on how to price and market the products, and making sure that the products are delivered to the stores in a timely manner. READ MORE
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4. Place-of-Origin Effects on Brand Equity : Explicating the evaluative pertinence of product categories and association strength
Abstract : The country-of-origin effect - the alteration of judgment derived from an association to a place, is a much studied phenomenon with great potential implications for brand management and international marketing. However, in light of criticism towards the lack of conceptual development the extant literature, the relevance of the effect has been brought into question. READ MORE
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5. Aesthetic Flexibility : Modularity of Visual Form in Product Portfolios and Branded Products
Abstract : The increase in competition amongst companies that produce complex or large product portfolios has created a need to utilise modularity strategies not only to flexibly manage technical complexity in a costeffective manner but also for visual appearance. This research aims to understand how the visual appearance of products is affected by modular product development strategies. READ MORE