Search for dissertations about: "Promotion tools marketing"

Found 1 swedish dissertation containing the words Promotion tools marketing.

2. 1. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace

   Author : Tim Foster; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. READ MORE