Search for dissertations about: "Proximity Marketing"

Found 3 swedish dissertations containing the words Proximity Marketing.

  1. 1. Digital Marketing Strategy B2B and Stakeholders Communication

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Maryam Lashgari; KTH.; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industrial Economics and Management; Industriell ekonomi och organisation; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

    Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

  2. 2. Geographical Proximity Effects and Regional Strategic Networks

    University dissertation from Uppsala : Universitetstryckeriet

    Author : Heléne Lundberg; Mittuniversitetet.; Uppsala universitet.; [2008]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Regional utveckling; nätverk; geografisk närhet; Network; Regional development; Regional Strategic Networks;

    Abstract : This thesis focuses on regional strategic networks (RSNs). RSNs are used as a tool for regional development with a view to strengthening regional relationship-development and networking by forming regional groups of actors. The thesis aims to clarify the nature of RSNs and the value of geographical proximity in both theoretical and practical terms. READ MORE

  3. 3. Sourcing decisions for military logistics in Peace Support Operations A case study of the Swedish armed forces

    University dissertation from Jönköping : Jönköping International Business School

    Author : Per Skoglund; Högskolan i Jönköping.; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; military logistics; public procurement; sourcing; peace support operations;

    Abstract : What role has sourcing for the logistical outcome when Swedish Armed Forces (FM) plan for and conduct Peace Support Operations (PSOs)? What are the logistic needs to support the operating units? Can logistics in itself contribute to the overall goals with the PSOs? It depends of course on how the logistics are organised and what is required in order to support the military operations. The research on military logistics in general is limited and within the conduct of small nations forces almost non-existent. READ MORE