Search for dissertations about: "Rita Mårtenson"

Found 2 swedish dissertations containing the words Rita Mårtenson.

  2. 1. Innovations in Multinational Retailing. IKEA on the Swedish, Swiss, German and Austrian Furniture Markets

    Author : Rita Mårtenson; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; IKEA; multinational retailing; institutional innovations;

    Abstract : .... READ MORE

  4. 2. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion

    Author : Ulf Aagerup; Rita Mårtenson; Sweden Gothenburg Economics and Law University of Gothenburg Department of Business Administration School of Business; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; brand personality; user imagery; assortments; fashion; fashion retailing;

    Abstract : Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies. READ MORE